On YouTube you can find millions of videos on almost any topic, from bacteriology to the guy who jumps from rooftops into small pools in a gorilla suit (we wish him a speedy recovery). Fortunately, there are plenty of affiliate marketing opportunities out there for you. Here are some YouTube marketing points to consider:
Get a YouTube channel (free!) and make a video on your topic with your chosen device (video camera or smartphone), and then put affiliate links in the description.
Some affiliates create a review video on a given product or service and post an affiliate link in the description.
If you have a popular video on an affiliate topic, think about how you can capitalize. Some affiliates enter into joint ventures (JVs) with video content creators and split the profits.
Some affiliates buy ads on YouTube so that their offer is available on popular videos.
The thing is, YouTube has powerful marketing features that savvy affiliates have consistently taken advantage of, so consider this niche for your marketing efforts as well. Video marketing resources can be found in the appendix.
Email marketing
Email is the mainstay of communication for millions of people in general. Since email marketing is essentially sending a (hopefully persuasive) message to someone’s inbox, it’s really fertile ground for affiliate marketing. It’s really an understatement. If you ever look at my (author Paul’s) inbox, you’ll see that I get hundreds of affiliate marketing emails a day (wow – and that’s just one guy!) I personally receive tons of marketing emails. I don’t mind being (also known as “spam” or “junk email”) because I’m a marketing student, and I like to see which emails intrigue me (or really turn me off). do).
Email marketing for affiliates ranges from the initial email asking readers to go to a landing page (see Chapter 14) to sophisticated email campaigns that make multiple offers or just e-zines (“electronic magazines” or e-mails). (newsletters sent by mail) stay in touch with
The great thing is that sending email is basically free, and for mass email distribution, there are free or low-cost services available for you to “scale” your email marketing efforts. Learn more about email marketing for your growing affiliate business by checking out Chapter 11 and using the email marketing resources in the appendix.
Content Marketing
Lots of people are looking for free stuff — right now, as you read this. Free content includes content that includes online videos, audios, e-books (Kindle or PDF formats), how-to reports (usually in PDF or .doc formats), infographics, PowerPoint-compatible presentations. files, etc. Content marketing is so diverse that it could easily be its own book or course, so in the context of this chapter, we can give you a bunch of ideas on how to incorporate content marketing into your affiliate marketing. A business can have a huge impact on:
You just wrote a five-page report titled “17 Tips for a Healthy Dog” that you make available for free to dog lovers. There are links to dog products/services within the report. This report can be made available on your blog or website (see Chapter 7) or through email marketing (see Chapter 11).
You take a short, free course like “Six Steps to Great Tomatoes” as a presentation slide, and each slide includes links to gardening products relevant to tomato enthusiasts. Presentations can be provided for free on sites such as Slide Share (www.slideshare.net).
You make an infographic that provides an informational chart such as “The 12 Most Important Facts About Your Liver,” and you include an affiliate link to product offerings for liver health.
Time to unleash your creativity! To learn more about content that can help your customers find you, see Chapter 10.
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