Within this book, we have used images that belong to others, but we have received formal permission. It is also important for you. Much of what you find on the Internet is protected by copyright laws, and you should be aware of this, especially if you’re writing, editing, or editing any kind of content. or publishing. Images are protected by copyright, as is written text. In the following sections, we discuss written permission for content and exclusive content rights in more detail.
If you want to learn more about copyright laws, visit the US Copyright Office at www.copyright.gov.
Obtain written permission
If you ever need to use someone else’s text or image on your website, social media platforms, or elsewhere, get permission in writing. Also, don’t assume that if, for example, an image is on a popular site or search engine that it’s available for free. Odds are, someone owns it, and you’ll get a legal notice and a charge for using the photo.
I once had a former web designer helping me (author Paul) set up my landing pages. He wanted to illuminate them with pictures. He searched for “royalty free images” and put them on one of my landing pages. About a month or so later, the owner of the photo contacted me. Despite the fact that I took it down immediately, it didn’t help and I was charged $300 for misusing someone else’s photo. I felt blindsided by this because my web designer did it without my knowledge. I guess I got a really important lesson for $300.
The lesson is that if you use someone else’s photo(s), get it in writing that the use is fair and that they are responsible for the photo. That way you are fine. Email them full details of how you will use the image, and get written permission via regular mail or email.
By the way, copyright laws should also work in your favor. If you create your own ad pages, images, charts, infographics, etc., make sure you copyright them to protect your intellectual property. As such, people need your written permission if they want to use your content.
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