Niche marketing is actually the combined Siamese triplets of niche market, niche product, and niche audience. You can’t really choose the products you’re going to market unless you know the niche you’re going to address. You can’t really choose a niche market unless you know there are specific products you can promote profitably. Of course, you can’t choose the specific products you’re going to advertise or the specific market you’re going to target, knowing that a small, well-defined niche audience of buyers will develop. , ready, and available for purchase. .
What do we mean by this? Niche marketing is going after a small, specific, defined area of the market. We are interested in serving a subset of customers who are interested in this small, niche market area. So the first advantage of niche marketing is that we can more closely customize our approach to meet the needs and wants of customers.
Another advantage of niche marketing is that we are able to avoid being crushed by either well-funded corporations or experienced marketers who are fighting for the top position in areas where potential due to high search volume is high. The salary is very high. Do you want to go head to head with the NFL, BBC, ESPN, and other well-funded corporate giants?
Niche marketing is very important for the beginner affiliate marketer. This is even more important than a more experienced affiliate marketer who has built some reputation and credibility. why like this? Two words: competition and position.
Many affiliate marketers today are looking for affiliate profits. Many of these affiliate marketers are competing against you. They may be more experienced than you. Their domain may be older and more established, which gives them more credibility. The products and niches that pay the best and seek the most — which means the biggest paychecks — are fiercely competitive. Do you want to go up against the affiliate marketing gladiators, who are often large corporations armed with million dollar budgets? You can try, but getting in will be like hitting a brick wall.
Instead of being a small fish (you) in a big pond (a high-competition area), you are much more likely to succeed in becoming a big fish in a low-competition area (your niche).
Beginning affiliate marketers are often drawn to the dancing dollars of highly competitive markets. They start doing the math in their heads — “Well, if Google says football gets 7.5 million searches a month and I target football, I’m going to be in the dough even if I get those. Get a small fraction of web visitors who come to my site and make a purchase.” A Google search also shows that there are 4.3 billion results (competitions) for this niche. But Google tells a different story than what Dancing Dollars tells you. In your Google search for football, you can see the top listings for the National Football League, ESPN, Wikipedia, BBC Sport, and CNN.
As you can see, the first page of results are all large corporations or news organizations that have multi-million dollar budgets, are well established on the internet, and of course have hundreds if not thousands of people to run their websites. There is a staff of people. If you were trying to get to the first page, you’d have some great competition.
Enter niche marketing. A niche is a small, specific area in which many searches cannot be found. Because the notional income is so low, it attracts fewer affiliate marketers, which means less competition. Less competition means you have a fair chance, as a new affiliate marketer, to build a website or social media campaign that’s reasonably high, and you’ll make money.
You also want to develop a small, niche group of potential customers who are looking for the products you offer. For comparison, take the “Football Snack Helmet.” It has very low search volume, which means very little potential income, but also less competition. When you type “football snack helmet” into a browser, Google tells a very different story. The top listing on the page is an affiliate marketer’s site that sells Amazon Football Snack helmets and makes a profit.
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