After doing your specific research, choosing a profitable, low-competition niche, and understanding SEO factors, it’s also important to make your site SEO friendly. The following sections discuss what you need to do.
Tags and categories
Tags and categories are hints you leave for web visitors to help them find the information they want on your site. These are the methods people use to sort through your site for the information they need. The purpose of categories and tags is to help your web visitors find the information they’re looking for and improve your user experience.
Tags and categories, although they both serve as guides for your customers, have different areas in which they are trying to guide your web visitors:
Categories are indicators to help web visitors find broad areas of your content. You usually only put a post in one category. For example, if your niche was investing in precious metals, one of those categories might be gold.
Tags are indicators to help web visitors find specific information on your site. They are usually taken from the keywords on a page. Experts recommend that you use no more than ten tags per post. For example, let’s say you wrote an article about investing in precious metals in the gold category and mentioned the terms “spot price,” “market,” “manipulation,” and “podcast.” What is it. Those terms could be your tags: spot price, market manipulation, and podcast. They specifically describe the particular post.
One of the easiest ways to give your visitors a visual representation of your website’s organization is to simply put a tag cloud widget on your page. Your visitor can see how often a tag is used by the size of the text.
Tags are usually taken from the keywords you use in the post. But keywords should be relevant to the article and should be used at a recommended keyword density of 1–3 percent. This means that your keywords should not exceed about 3 percent of the total words in the post. If you have a keyword density higher than this 3 percent, you may appear guilty of “keyword stuffing” to search engines. Some marketers, in an attempt to game the system and increase their position in the eyes of search engines, will “stuff” a page with a large number of the same keywords used repeatedly in the same post. Keyword stuff no longer works and can actually hurt your rankings.
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