Doing a good job on keyword analysis for the product you want to market is critical to your success. It takes some time to do a good job because there are many factors involved in choosing the right keywords. Some tools test keywords using 20-30 different factors. You can analyze all your keywords using free tools. However, it will take you more time and you will have to configure all these factors manually.
So the question is, what do you use — your time, which is your most valuable commodity, or your money for a tool that will help accelerate your path to success? It’s hard to overestimate how much time a good keyword research tool will save you. A good keyword tool can generate hundreds of potential keywords for your favorite product and allow you to analyze and filter them in minutes using your criteria. Doing the same thing manually using one of the free keyword analysis tools would take hours. Finding the golden keywords you’re looking for often requires multiple iterations of search, generation, and analysis.
Before discussing the keyword analysis tools in the following sections, I (author Ted) need to reveal my own biases that guided me in choosing the tools I did:
I am a frugal person. Some may even call me cheap. When I open my wallet and spend money, I want to make sure I’m getting the most value for my dollar. This is especially important at the beginning of your affiliate marketing career when the money isn’t rolling in and money is tight. I prefer tools that I can buy with a one-time payment. There may come times in your life when you get busy with other side jobs and cannot use a tool that you have signed up for with a monthly fee. But even if you haven’t used it, you still have to pay the monthly fee. I’ve made some exceptions for tools that provide a desired capability that I can’t do without. But if possible I try to avoid them and go for one-time payment products.
The next thing I try to choose are products that have a lifetime licensing option. What’s better than buying a product that is charged repeatedly for discounts by paying an annual licensing fee? I will tell you! A one-time charge for a lifetime licensing fee. Sometimes the lifetime option is only offered when the tool is first introduced and they are trying to grow the business. So don’t be mad at me if they don’t offer this option by the time you read this. Since we are talking about possibly new tools, make sure they have a good money back guarantee and if the tool doesn’t work or doesn’t live up to your expectations, take advantage of it. pick up
Many keyword tools have their own libraries of instructional videos that show you how to use the products. Many of them also have their own user forums and groups where you can share tips and tricks.
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