You’ve worked hard to build your reputation and reputation on the Internet and in the eyes of search engines. Your reputation is important to you and your affiliate business. Today, Google considers your reputation and trust flow among the most important measures that determine your position on the page.
What exactly is trust flow? Trust flow is a term for a metric developed by Majestic SEO metrics and analysis giant to measure the trust or quality of a website.
Once your credibility and trust flow are damaged, it is difficult to restore. When I (author Ted) was buying and selling domain names, I would see great domain names that had been abandoned because they had become sources of spam or obscene content and never regained their trust and confidence. Could not restore reputation.
How has the flow of trust and credibility been damaged? Both from the actions you take and from other actions.
Precautions you take that affect the flow of reputation and trust include the following:
Buying email addresses or email lists: You should never buy email addresses or lists. These are poor quality lists with lots of bad email addresses, bounce emails, emails that have been sources of spam, etc. Not only will this damage your reputation and flow of trust, but it will also damage your reputation with your email service provider (ESP). See Chapter 11 for details on how to use email marketing correctly.
Buying links: You should never buy links. They are usually from poor quality, low ranking sites. To benefit your site and increase your ranking and flow of trust, you should only link to other trusted, high-ranking sites. Many so-called high-ranking sites are the result of manipulation techniques such as Private Business Networks (PBNs) that are rejected by Google. The purpose of linking is to increase the trust and credibility of your site. Poor quality links actually do the opposite and bring your site down.
Other measures that affect your credibility and trust flow include the following:
Unfortunately, your website is under constant attack from hackers and spammers. If they can visit your website and make dangerous changes to your site’s software so that your site becomes a source of malware or spam, your trust flow and reputation will suffer.
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