Making a profit even when there are no sales

Sounds almost too good to be true – making a commission even if the sale isn’t completed? Yes … it adds another dimension to making money in the affiliate marketing universe.

Tip For the compensation models in the following sections, keep in mind some different terms such as “advertiser” and “publisher”. You technically get paid commission as an affiliate, but you’re referred to as a publisher and the merchant paying you is called an advertiser. Why? Say you set up your business as a blog or website. In a real sense, you are “publishing” a blog or website. Since the merchant is paying you because you’re helping them get seen by their audience (“traffic” or group of prospects), the merchant is really an advertiser.

Cost per action/pay per lead
Cost Per Action (CPA) is also known as Pay Per Lead (PPL). The merchant is basically happy to pay you for the name and contact information of someone who is highly motivated or a highly qualified lead.

Technicals CPA advertising provides a cost-effective alternative to traditional CPM (“cost per mile” or “cost per thousand”) — a merchant pays only for results. As a CPA lead generation affiliate network, affiliate.com (www.affiliate.com) offers merchants the opportunity to promote their offers to a wide audience of potential customers and only pay for leads that They receive.

Here are some common examples of CPA models:

A credit card company gives the affiliate a $25 gift card when someone (probably) fills out a credit card application.
A mortgage firm pays $75 when an affiliate provides a lead for a mortgage through an opt-in page (opt-in pages are covered in Chapter 14).
The bankruptcy attorney pays a finder’s fee of $100 when the affiliate qualifies an individual who is struggling with debt or provides name and contact information on the opt-in page about debt issues.
In every case, you, as the affiliate, are not required to fulfill the sale. This is the job of the businessman. Your job is simply to provide a lead that qualifies for their service. To help you find these CPA/PPL opportunities, merchants are listed in the locations and platforms found in Chapter 13.