Look … we want you to make big money in affiliate marketing, but just keep in mind that we want you to do it the right way — legally — so you can keep making big money and stay out of trouble. Otherwise, those big bucks will go to your lawyer instead of your pocket.
Now, we’re not attorneys (and we don’t play them on TV). With that in mind, this chapter covers the most obvious agency and laws you should be aware of as an affiliate marketer.
If you’re a merchant, it’s a good idea to seek guidance from an attorney familiar with these types of notices for your site. However, affiliates do not necessarily need an attorney because they are following the merchant’s public guidelines for affiliates. Refers to affiliate prospects, so what is offered should be used in accordance with the merchant’s legal obligations and documentation. Note that affiliates should be familiar with the merchant’s public disclosures (confidentiality, guarantees, and so on), which is always good business practice anyway.
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