Choosing your product is one of the most important things you can do to ensure a profitable affiliate marketing business. Some people believe that you have to look at your hobbies and interests to choose a product. We call this the heart method of product selection. On the other hand, some just pull out keyword tools and base their selection on numbers. They say you just need to go to the markets and see what products are selling, what products are profitable, and go with them. We call this the head method of product selection.
We think you have to marry the heart method with the head method so that the numbers tell what the heart is suggesting. In this chapter, we show you how to combine passion and profitability in your product selection, explain the importance of product keywords in affiliate marketing, explain some of our favorite keyword analysis tools, and Introduce you to some common product markets.
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