Some affiliate marketers target seasonal markets. These markets peak for a limited period and lose interest in the rest of the year. So your income, if you are targeting a seasonal market, will not be constant over the course of a year. Some examples of seasonal markets are all major holidays such as Christmas, Easter, Halloween, etc.
One of my (Author Ted’s) affiliate marketing consultants who specializes in promoting seasonal markets. He loved Halloween. You might not think of Halloween as a major holiday, but in 2018, nine billion dollars were spent on Halloween. It made fantastic revenue every year targeting the Halloween market. When Halloween came around, as far as earnings were concerned, he concentrated his efforts on the Christmas market. It even narrows down or narrows down to take advantage of trends and trends within these seasonal markets. He researched what would likely be the hottest Halloween costumes and focused his promotional efforts on them. Before Christmas he researched what could possibly be the hottest Christmas toys.
There are also seasonal markets that are not tied to a holiday but have shorter periods of profitability that peak and then fade. Anticipating a hot trending product wave and catching it and making money off of it can be very profitable. However, the life of this profitable period is short and sometimes uncertain if the product you are targeting does not last.
A few other examples of seasonal markets are: Skis and ski equipment typically see increased interest and sales in the fall and winter, swimming gear and bathing suits thrive in the spring and summer, and plant seeds and Gardening equipment begins. Look for an increase in interest in the fall and winter when the company’s New Year’s catalogs go out, but sales usually don’t start until spring or late winter, depending on the weather and hardiness zone.
Affiliate marketers who don’t like seasonal markets say that you are doing a lot of work to establish your internet presence and promotion but only making money over a short period of time. Proponents of targeting seasonal markets say the advantage is that there is less competition because many affiliate marketers feel these markets are not worth the effort.
Some affiliate marketers solve the problem by targeting markets with opposite seasons. For example, they might have two separate sites: one for skis that bring them revenue in the fall and winter and another for swimming gear and swimsuits that bring them revenue in the spring and summer. Of course, this means two different promotional campaigns, two different streams of content, etc. But the benefit of addressing two markets with less competition may be worth the extra work. Your keyword and niche analysis will show you.
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