How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways.

This allows you to save time and money on marketing, which you can devote to focusing and spending on other aspects of your business.
It gives you access to professional marketers (affiliates/publishers).
It exposes your product to a new audience through the promotional efforts of your team of publishers (affiliates).
It is cost effective and has unmatched ROI.