Golden keywords are keywords that are filtered through several more screens to eliminate gold drops that will hopefully be keywords that people use instead of just looking at when buying a product. The exact definition of “golden keywords” varies slightly from keyword tool to keyword tool (explained later in this chapter). Typically, those filters look for the following features:
Low Competition: This measures the number of other sites addressing the same market.
Pay Per Click and Other Advertisers: This shows how much other marketers are willing to pay for that keyword.
Keyword Buy: This shows how much you have to pay or bid to get that keyword to advertise your product.
Minimum number of searches (some tools allow you to select a number): This is the number of times people search for that term on the Internet.
Different keyword tools use different filters to narrow down the list of keywords to what they define as a long-tail keyword, a golden keyword, etc. In addition, most keyword tools allow you to change various settings to make your custom filter more restrictive or less restrictive.
Free keyword tools usually only give you search volume. You can find all the other factors by jumping around and using this search and this, but it will take you ten times longer. Successful people realize that their time is their most valuable commodity. Successful people make the most of their time and trade some of their money for tools that allow them to do things faster or better.
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