To find your niche, you use many of the same strategies. You analyze things a little differently. You use some of the same tools because you’re looking at the same metrics, such as market size, searches, competition, and SEO factors.
The Internet tools we describe in this chapter that you can get or buy won’t be all you need to choose a successful niche. You also have to use your natural tools of observation, comparison and analysis. You must be able to find, identify and appeal to small niche audiences whose needs will be met by the affiliate products or services you offer.
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