When it comes to niche marketing, what you’re looking for in market size is the “Goldilocks” zone. You don’t want a market that is so big that it attracts too much competition and corporate heavyweights who are willing to spend big to get the top position. Nor do you want a market that’s so small that you’re not going to make a decent affiliate profit from your efforts.
You want a market that is just right. You want it to be small enough that it doesn’t attract too many competitors with more money or fame that will be nearly impossible to compete with. But you also want it to be big enough to allow you to be rewarded for your affiliate marketing efforts with sales.
We are all seduced by the word “easy”. Comprehensive research that can bring you consistent income takes hours – sometimes hours over several days. But keep in mind that you are setting things up that can generate an income stream for you that lasts for years. I (author Ted) am still getting paid for things I set up 15 years ago, and although I’ve spent some time updating things, it’s nothing like what I’ve done. What was spent setting things up?
Competition and competitive analysis in a specific market is much more than just the number of sites that are competing for your same niche. It’s about the power of competition. Analyzing your competition’s strengths and weaknesses can often be your road map to competing successfully. It’s about spying on your competition to see what they do, looking at the keywords they use, where their visitors come from, and other factors. Then you analyze that information to see how best to compete. Learn more about viewing contests later in this chapter.
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