SEO is like the icing on the cake. Your web presence and/or strategy needs to be on point or you’ll miss the mark. For example, you didn’t do a lot of research to find out if the location you’ve chosen has enough searches and a “hungry crowd” that you can easily reach. If you tweaked and optimized your affiliate marketing site and had perfect SEO, would it matter if you were at the top of the airwax aggregators space and all 12 airs in the world? Wax collectors saw your site? Not much, and your profits will be very, very low.
The niche you choose must have a potential client base that is easily accessible. People who use the internet or social media platforms can be easily reached through forums, emails, Facebook groups and pages, YouTube groups, etc. These are examples of potential customers that are easy to reach through methods that affiliate marketers commonly use. On the other hand, if you were trying to market to the “He-Man Internet Hater’s Club,” that would be an example of a group that is hard to reach because they never use the Internet and have no knowledge of you. Let’s see.
The niche you choose should also have a good number of salable products that your market research has shown you are a popular seller with good customer feedback and low complaint levels.
Another reason you want to do your specific research and selection first is the competition. The bigger the market, the stronger the competition. The more money earned, the more money fighters are willing to spend.
SEO tools typically consider one to four or five factors in their SEO analysis. Moderately priced SEO tools analyze about a dozen factors and show you how you rank against the competition. Some expensive SEO analysis tools used by large corporations claim to analyze 33 different SEO factors and show how you rank against your competition and how you can improve. However, those tools come at a hefty price. We’ve seen these tools charge anywhere from $7,500 per month to $250,000 per month. We cover tools suitable for beginner affiliate marketers later in this chapter.
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