Category: 1. Legal stuff

Within this book, we have used images that belong to others, but we have received formal permission. It is also important for you. Much of what you find on the Internet is protected by copyright laws, and you should be aware of this, especially if you’re writing, editing, or editing any kind of content. or…

As an affiliate, you are performing a business function and doing your best to refer prospects to a merchant’s offers. At this point, you’re not offering a business opportunity, especially if you’re doing traditional affiliate marketing (the first tier; see Chapter 12 for details on multi-tier affiliate marketing). FTC rules govern the offering of “business…

Consumers don’t like pricing games, and if you abuse pricing practices, it could mean trouble for you with the FTC. If you say a product was originally priced at $97 and is now offered for $17 for a limited time, was it really $97 in the recent past, and is that proven? If it is…

Keep in mind that words have meaning—especially in a public document such as an ad or landing page (see Chapter 14 for more on these pages). Two words you should be careful using are “free” and “guaranteed.” While you’re at it, put in the “100 percent” number. Of course, buzzword phrases like “100 percent free”…

The main federal agency overseeing commercial activity on the Internet is the Federal Trade Commission, or FTC (www.ftc.gov). The more familiar you are with their rules and regulations, the better off you will be (whether you are an affiliate or a merchant). As a general rule of thumb, major affiliate platforms generally comply with FTC…

Look … we want you to make big money in affiliate marketing, but just keep in mind that we want you to do it the right way — legally — so you can keep making big money and stay out of trouble. Otherwise, those big bucks will go to your lawyer instead of your pocket.…