Author: misamaliraza94
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The Merchant Side of Affiliate Marketing
Through many of the earlier chapters, we focus on becoming an affiliate and doing affiliate marketing — from making your first commission, to making a part-time income, to making a full-time income, to becoming a wealthy affiliate! But the real mole is easily getting to the next level in the world of affiliate marketing –…
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Using images and other content safely
Within this book, we have used images that belong to others, but we have received formal permission. It is also important for you. Much of what you find on the Internet is protected by copyright laws, and you should be aware of this, especially if you’re writing, editing, or editing any kind of content. or…
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Be aware of the rules regarding business opportunities
As an affiliate, you are performing a business function and doing your best to refer prospects to a merchant’s offers. At this point, you’re not offering a business opportunity, especially if you’re doing traditional affiliate marketing (the first tier; see Chapter 12 for details on multi-tier affiliate marketing). FTC rules govern the offering of “business…
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Keeping your prices consistent
Consumers don’t like pricing games, and if you abuse pricing practices, it could mean trouble for you with the FTC. If you say a product was originally priced at $97 and is now offered for $17 for a limited time, was it really $97 in the recent past, and is that proven? If it is…
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Watching your language.
Keep in mind that words have meaning—especially in a public document such as an ad or landing page (see Chapter 14 for more on these pages). Two words you should be careful using are “free” and “guaranteed.” While you’re at it, put in the “100 percent” number. Of course, buzzword phrases like “100 percent free”…
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After the Federal Trade Commission
The main federal agency overseeing commercial activity on the Internet is the Federal Trade Commission, or FTC (www.ftc.gov). The more familiar you are with their rules and regulations, the better off you will be (whether you are an affiliate or a merchant). As a general rule of thumb, major affiliate platforms generally comply with FTC…
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Legal stuff
Look … we want you to make big money in affiliate marketing, but just keep in mind that we want you to do it the right way — legally — so you can keep making big money and stay out of trouble. Otherwise, those big bucks will go to your lawyer instead of your pocket.…
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Cost per view
Here’s a way to make money without anyone buying anything, or taking action, or clicking on anything … This is where you get paid on a cost-per-view (CPV) model. How it works? Say you have a blog about pets and pet care. There is a merchant ad on your site. Say the ad is on…
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Cost per click
Cost per click (CPC) is a spin-off of the previous CPA model. This is when you are paid a relatively small amount of money because someone clicked on a link or advertisement on your site. The most obvious example is Google’s AdSense program (www.google.com/adsense/start/), which is covered in Chapter 13. For a good example of…
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Making a profit even when there are no sales
Sounds almost too good to be true – making a commission even if the sale isn’t completed? Yes … it adds another dimension to making money in the affiliate marketing universe. For the compensation models in the following sections, keep in mind some different terms such as “advertiser” and “publisher”. You technically get paid commission…