Are Affiliate Sales Growing?

Incremental sales are the units sold through a specific marketing campaign. These campaigns can be in the form of affiliate marketing, but also influencer, social, media advertising and other channels.

For this to be an additional sale, someone outside the company (not the company itself) has to drive the lead that results in the purchase. This sale could not have happened without the push from that partner, affiliate, or social media channel.

Affiliate sales are actually growing.