Keyword analysis is extremely important to the success of your new affiliate marketing business. It largely determines whether your efforts are profitable. You should spend most of your pre-setup time doing keyword research that gauges the competition, the competition’s domain strength, and the potential profitability of the product you’re thinking of promoting.
The futility of a new affiliate marketer trying to compete in a highly competitive market dominated by multi-million dollar companies with large staffs, large budgets and years of marketing expertise. So it is best for a new affiliate marketer to advertise products with keywords that are often called “long tail keywords” and “golden keywords”. We discuss these types of keywords in the following sections.
You can do all your keyword research using only free tools. However, your work will be faster, easier, and more complete if you use a tool that costs money. You can learn more about different keyword analysis tools later in this chapter.
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