Fresh content is the lifeblood of your website. If you don’t have fresh content, it doesn’t matter how good your SEO is — search engines will come to your site, find nothing new, and move on, while your competitors will. Those who have posted fresh content will be updated. search engine. (See Chapter 7 for an introduction to having a website and Chapter 10 for more on SEO.)
Of all the forms of content — text posts, pictures, vector graphics, line art, and so on — video is the most engaging. Video is what we call a “long form” communication method. Your message unfolds over time, and your audience engages with your message and your presentation. (How many times have you binge-watched a TV program?) Videos are also shared more than text or images on various social media outlets such as Facebook. Isn’t that what you want for your message: more shares and more views?
The problem with making video the traditional way was that you had to have equipment and time. But Content Samurai is automated video creation software. How about it: You write (or import) a script for your video along with your sales message, choose the format you want, and then choose the images you like from their library of 390 million images ( You can also select video clips from the library) to be the background of your video. Or you can choose from their library of pre-made sales videos.
You then let Content Samurai go to work, and it matches the script with the images you’ve selected. You can then choose to either record your voice for each slide or have an automated voice (you have a choice of male or female and multiple accents). If the automatically scheduled slide times are off, you can adjust them manually. If you’ve recorded your own voice and you’re not satisfied, you can easily re-record the slide or adjust the timings.
Did we mention the background music? You can add background music from the Content Samurai library or upload your own. Then you post to YouTube or your video service of choice. The time from idea to posting can be less than ten minutes, and you’ll have a very professional looking video.
Content Samurai costs $97 a month, but they often run specials for 50 percent off. When you start your subscription at 50 percent off, it stays that way for life or as long as you maintain your subscription.
Don’t have a script with your sales message and stuck for ideas? Sometimes their specials include Vidsy. Vidsy is an easy-to-use scripting product that uses a question-and-answer template using the top four proven sales models of your choice. Your script will be complete in five minutes, ready to import content into Samara and automatically generate your video.
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