Today more than ever, people are impatient, and the speed of your affiliate marketing website is a critical factor in its success. Recognizing this, Google considers how fast your website loads as a very important factor in its ranking. Today, Google says that if your page doesn’t load in less than three seconds, your visitor will probably click away to another site.
There are many different metrics to measure page speed — time to first bit, time to fully load, etc. GTmetrix is a performance website that measures all the different factors that go into the overall speed of your site. It measures your PageSpeed score, your YSlow score, and your Waterfall, and it gives you a numerical score and colors these metrics in green, yellow, or red. You can see at a glance if you’re doing well or in which areas you’re falling short.
Each of the different scores is broken down into about 25 factors that make up these grades. GTmetrix tells you whether fixing a low score is a high, medium, or low priority. Even if you don’t know what all of these factors mean at the moment (and we certainly didn’t when we first started), GTmetrix allows you to quantify these individual factors and optimize your results. Can give suggestions on how to increase speed score.
You can follow some of GTmetrix’s suggestions by installing some free WordPress plugins designed to correct some of the speed issues. Using only free plugins, I (author Ted) was able to increase the page speed score on one of my websites from a C to an A.
You’ll save yourself a lot of speed headaches if you choose a “clean” WordPress theme, which loads quickly (and is mobile-aware — another key factor these days). You also want a theme that works well with your page builder if you’re using one.
A similar web
Similar Web is a great tool for competitive analysis because it brings up sites that are similar to yours. You can put any website into the search bar and see what it is doing to be successful. You can see the sources of website traffic and whether they are from search or organic. It also shows you the top search keywords, and whether any traffic is coming from any social sites and which ones. So you can get great competitive analysis that shows you what other sites in your affiliate marketing niche are doing to drive traffic, what keywords they’re targeting, etc.
Apart from competitive analysis, it is also a great tool to help you track your own website. You can see if your world rank and country rank is going up or down. You can also see your traffic sources. You’ll get a better idea of which of your own campaigns are generating the most results.
The third way I (author Ted) use SimilarWeb is what I call my Slam Witch Test — you know, the one where they throw witches into a pool to see if they sink or swim? Are you wondering if the latest internet guru and his offerings are a fraud, a poser, or the real deal? Dump his website into SimilarWeb. It’s amazing how many gurus and miracle offers that claim great traffic and interest barely register on the needle.
Buffer
Buffer is a great way to organize and schedule your social media campaigns. It can be difficult to organize and schedule all your posts when you’re trying to promote multiple social accounts. You can create a queue of future scheduled posts to make it appear that you’re continuing to feed new content to your social accounts even if you’re taking a break. (Go to Chapter 9 for details on social media as part of affiliate marketing.)
Using a tool like Buffer, you can leverage your social efforts by repurposing content for different networks. You can also analyze the results to see which posts are most effective and improve your social marketing efforts.
Whenever you’re going on vacation or otherwise interrupting the flow of your marketing efforts, make sure you schedule your posts or a page queue on your website or social media platforms so that your non- Your content pipeline can be kept full and flowing during your presence. Today’s competition is fierce, and we all know that the Internet hates nothing more than it hates a vacuum. I (author Ted) remember one time I went on vacation and forgot to schedule my marketing in my absence. I was really shocked and surprised by my hard won position and drop in ranking.
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