Consumers don’t like pricing games, and if you abuse pricing practices, it could mean trouble for you with the FTC. If you say a product was originally priced at $97 and is now offered for $17 for a limited time, was it really $97 in the recent past, and is that proven? If it is now $17 for a limited time, what is that specific time frame? If your amazing price is only “until midnight tonight!” Good, so what will the price be in the morning?
Also, if you provide bonuses, do you state a realistic value for those bonuses? I (author Paul) remember a landing page that sold a program for less than $20 and said the added bonus was worth $4,000. Talk about nerves!
The bottom line is that customers can discern what’s real value and what’s overblown hype, and you don’t want that to damage your long-term reputation.
Clear refund policy
What is your refund policy and specific terms? Is your refund policy clearly stated on the landing page? Close to the guarantee, if any? How about the order page? What conditions will void the refund?
Clarify your refund policy on the landing page and at the point of purchase on the repurchase page. If there is a problem, complaints can be directed to the FTC (or another federal or state government agency that handles consumer complaints in your location).
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