Finding Affiliates for Your Multi-Tier Program

Since the emphasis is on product rather than recruiting, it’s a good idea to spend your time where these satisfied customers are. There are tons of resources out there to help you find these people or zero in on the right spot, but here are some places to spend time looking for prospects.

The appendix contains resources to further help you find recruiting and partnering opportunities, locations, and resources.

Inked in groups
LinkedIn is one of our favorite social media sites. It specializes in all types of professionals looking to make business and career connections. If you are an affiliate looking for sub-affiliates, this could be a fruitful place for you.

Say you’re an affiliate for a great product for accountants (or you’re a merchant with an affiliate program for the same product). Do a keyword search on LinkedIn for groups — in this case, when groups come up using terms like “accountant” and “accounting,” you’ll have the ability to see each group’s profile and other relevant details. is so you can determine if this group is a good fit for your affiliate marketing efforts.When you find a suitable group, join it and interact with other members. Ask questions, post interesting and relevant items that accountants will enjoy, and then start asking members about their product/service needs.

Here are other examples to give you ideas:

You are a first tier affiliate for a mortgage company that also has a second tier. You find an active group of real estate investors and you find that the manager of that group is a very good affiliate—he can make a lot of money as an affiliate because real estate investors typically Looking for money to fund their real estate projects.
You are affiliated with Tier One for an excellent retirement planning course, and Merchant has set it up as a two-tier program. You search on LinkedIn and find a website/blog publisher that has a retirement audience.
You are a first-rate affiliate for a web hosting company. You find web designers and related professionals on LinkedIn so you can offer them a profit center with their suite of services.