In a true multitier (three tiers or more), you’re relying on the viral power of everyone at your level and below you. (In Chapter 13 we cover where you can find these opportunities.) There’s nothing wrong with the idea of making money by overriding the efforts of others. The problem is that if you rely on recruiting and don’t focus on the product and your personal marketing, you won’t make the money you’re expecting.
Typically, multi-tier programs go two levels deep, but some go a third level and beyond, where you’re also making commissions on your sub-affiliate affiliates. We’ve seen affiliation levels go up to five levels, but depth isn’t always better. In fact, we’d avoid any program that’s more than two levels deep for reasons we’ll explain later.
Multi-tier affiliate compensation plans are fine in theory, but in practice they can be problematic. Similarly, you are drawn to multilateral structures because of the lure of making money off the efforts of others, guess what? Others are also drawn by the same allure. The danger is that everyone will recruit in the hope that others will do a heavy recruiting of salesmanship, and the result will be very little money generated even though you’ve ended up with 987 sub-affiliates.
So, follow this advice:
Focus on products and direct sales. (Consider this the golden rule.)
When you see a prospect recruiting a sub-affiliate, make sure he shows he’s excited about point #1 as well.
Finally, communicate regularly with the sub-affiliate and offer support and/or guidance if possible to help generate direct sales.
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