You’ve got a great domain name. It’s short, memorable, and relevant to your niche, and it ends in a .com extension. Great start, but don’t defeat all your good work by saddling your domain name with SEO-unfriendly URLs. The URL of a post or page usually takes the domain name and leans on whatever structure you’ve set up for your permalinks. Each of your posts and pages has a unique URL that allows your visitors to go to that exact page. That URL is your permalink because it is permanently linked to that post or page.
Setting up the right permalink structure should be one of the first things you do when setting up your website. Before writing a post or page, set up your permalink structure. It’s easy and fast. To steal a line from Nike, “Just do it!”
The URL may include the date and post slug. A post slug is an SEO-friendly title for your post without capital letters, punctuation, etc. Your post title may be long and SEO-unfriendly, but you can edit the slug so that it’s short and SEO-friendly, and includes your keyword.
Your permalink structure is considered permanent. You should not change it without good reason. This is important! If you’ve configured your site with a specific permalink setup and later decide to change it, Google won’t be able to find all of those old pages, and your web visitors will get errors. will You have to set up redirects, which automatically send your users to pages, and you have to edit your files.
WordPress automatically redirects posts that only use post slugs if you change your mind and want to add categories to the permalink structure. This is the only exception, so keep that in mind. The permalink structure is structured to help your visitors find the information they need. As your site grows, you’ll want to add categories to the permalink structure to help your web visitors quickly zero in on what they want. It is important that you think now about the factors that may affect you in the future.
If you don’t set a category when writing your posts, WordPress will automatically set the category to uncategorized. Uncategorized doesn’t mean WordPress doesn’t put it in a category. This puts it in a category called Uncategorized! You don’t want this for several reasons:
It won’t help your web visitors find what they want if it’s in an uncategorized category, a jumble of posts in all the different categories.
If you’re trying to strengthen your site’s referral flow and authority by creating content silos (covered later in this chapter), you’re wasting your efforts. are
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