What you’re looking for when you do keyword research are hidden, unprofitable product niches with little or no competition. The competition you see is weak, and you can easily work to rank above them.
What do we mean when we say competition is weak? Determining the strength of your competition is actually quite complicated because it involves several factors, including the following:
Domain Age: How long has the domain been active?
Number of Backlinks: Backlinks are a measure of how important other websites feel about your site because they have backlinked to your website (or provided links on their sites).
TrustRank: A rating produced by Majestic (a search engine optimization company) that measures how trusted your website is.
Citation Flow: This measuring stick, also developed by Majestic, measures how much your website has been cited by others on the Internet.
If you’re only judging competition by the number of websites trying to rank for the same niche, you’re missing out on a lot of great opportunities. (Free keyword tools usually don’t do this analysis. They usually just give the number of searches. See some tools that can help later in this chapter.)
Highly profitable niches usually have very stiff competition. As a new affiliate marketer, you will have a very difficult time getting the top position or even the first page position for any of these keywords. Your new affiliate marketing site will be smashed to the bottom of the listings, and chances are good, no matter how hard you work, that your site will never reach a profitable position.
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