On the Internet you will find many “gurus” selling “instant business”. To hear them tell it, you just give them your money, and within minutes your website and business is completely set up and all you have to do is count the cash. But you need to think about a few issues:
Ask yourself this: If it’s so easy and profitable, why is the “guru” selling this “instant business”? Why isn’t he setting up automated cash generating stores for himself 24 hours a day, 7 days a week? We know we would if we discovered these automatic continuous money fountains.
Be aware of the competition. Since the “gurus” is trying to sell thousands of these “instant businesses”, obviously they can’t get everyone to their liking. So they’re just churning out thousands of quick businesses from the same cookie-cutter mold. What this means for you is that you do exactly what you’re doing, using exactly the same tools, software and format.
Consider the concept of fingerprints. What does it mean for an affiliate marketer to run a cookie-cutter business? Well, look at it from Google’s perspective. Google’s mission is to answer users’ questions to provide the best and most informative information. Google’s life and advertising revenue depend on it. Suddenly, Google sees thousands of new sites that look very similar, as if they could be from the same cookie-cutter mold. Google sets its engineers to work to see what they can find. What they find is that all of these sites have a common “fingerprint” — whether it’s the same software, the same underlying code, or the same set of plugins.
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