It is likely that some merchants may incur high commission costs and expensive setup and maintenance fees due to affiliate facilitators/brokers.
Affiliate sales may engage in false and misleading advertising to earn commissions. Unscrupulous affiliates may make claims and promises about products and services that are completely false or grossly exaggerated. In such cases, the merchant usually receives complaints and loses any potential customers.
Unscrupulous and unscrupulous traders may arbitrarily terminate the program without notifying affiliates and without paying commission.
Merchants may promise high commissions to attract new affiliates and then lower the commission rates a week or two later.
Link hijackers can hijack affiliate links and get paid for commissions instead.
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